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With this shop, the customer wanted to take a different, less classic route, in addition to their traditional shoe shop. The existing store couldn’t compete with fresher, newer stores that have fully embraced the sneaker trend that has been going on for several years now. Hence his request to design a store that appealed to a younger audience, but at the same time is also nice and detailed to make the more classic customer buy sneakers as well. As a starting point, we opted for a brutally chic interior, where everyone can feel good about.
By combining bare concrete ceilings with green marble, we create a tension that can be felt everywhere in the store. A red copper balustrade filled in with industrial expanded metal, concrete panels against the wall together with fine upholstery and mortex plinths. The space is divided by a tunnel finished with a faux-marble technique. The biggest challenge in this project was the execution time, which was very short (8 weeks including demolition). The project was finished a few days before the deadline by working together with good partners.
What we did: Concept – interior design – interior execution
Design architecture (shop window): Markland Architects
General contractor: Promanys
Marble: Vandeweghe, Beltrami*
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Customizing a dress, picking out wool and fabrics to your heart's content, scoring a matching accessory, following a workshop and designing and sewing your own lingerie... It's all possible at MeMade boutique in Kortrijk.
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This shop was designed around a new food concept of chocolates in which the sense of taste plays the most important role.